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Design Discipline

Higher Diploma in Visual Communication

Programme code DE114106

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
  • Higher Diploma in Visual Communication
  • Higher Diploma in Visual Communication (Brand Design)
  • Higher Diploma in Visual Communication (Information Design)
  • Higher Diploma in Visual Communication (Illustration)
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.
Programme Aims
This programme aims to develop students’ ability to communicate creatively by using creative visual and digital media. The focus of the programme is to equip students with visual communication skills on analytical thinking, visual expression and problem solving, message interpretation, manipulation and communication through a wide range of graphic design media including typography, branding and marketing, persuasive strategy, information design, interactive design and visual manipulation. It aims at nurturing self-motivated problem-solvers who are observant, curious, passionate and dare to explore new frontiers in visual communication.

The programme also provides a broad educational experience with creativity, project management, interpersonal communication and team-building skills which matches industry demands for flexible, articulate graduates who are able to compete in a dynamic, fast-paced and ever-changing regional creative environment.

This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates can be recruited as graphic designer, information designer, brand consultant, web / interactive designer, event / promotion art director, packaging designer, book designer, illustrator, storyboard artist and character designer, in areas as diverse as graphic house, design consultant, branding, advertising, magazine and publication media, book design, multimedia and animation, packaging, digital marketing, event and exhibitions, illustration, environmental and spatial graphic, museum display, art / event promotion and image direction. Graduates frequently work as individual design practitioners and design entrepreneurs setting up their own studios.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE) :
  • The Birmingham City University, UK:
    1. BA (Hons) Visual Communication (Graphic Communication)
      (for graduates of Visual Communication Stream, Brand Design Stream and Information Design Stream)
      (Registration Number of Non-local Higher and Professional Education: 251236)
    2. BA (Hons) Visual Communication (Illustration)
      (for graduates of Illustration Stream)
      (Registration Number of Non-local Higher and Professional Education: 252181)
    3. BA (Hons) Visual Communication (Film and Animation)
      (for graduates of Visual Communication Stream)
      (Registration Number of Non-local Higher and Professional Education: 251237)

Graduates can apply for admission to relevant degree programmes of local universities. Some examples are :
  • Hong Kong Polytechnic University :
    1. BA (Hons) in Communication Design
    2. BA (Hons) in Advertising Design
 
  • City University of Hong Kong : BA in Creative Media

  • Hong Kong Baptist University : BA (Hons) in Visual Arts
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
Students are eligible to apply for student membership of the Hong Kong Designers Association (HKDA).
Notes
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.