During my time at IVE, I think my most valuable experience was the opportunity to work as a planner and liaison for an international conference program, as well as a public relations and event planner for a charity event that spread the message of social inclusion. I learned how to communicate with different stakeholders and how to use media channels to reach the target audience. These invaluable experiences confirmed my decision to pursue a degree in Communications at Hong Kong Baptist University and my intention to pursue a career in PR and media.
Poon Yi Yan, Bernice
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Senior Media Manager, Digitas Hong Kong