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Major Duties: |
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(a) |
To plan and implement integrated marketing campaigns including marketing communications strategy, content and media planning for VTC’s programmes and services; |
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(b) |
To develop content and oversee the production of advertising and promotional materials, promotional videos, key visuals and digital contents; |
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(c) |
To develop and oversee digital marketing initiatives covering online advertising, social media and mobile marketing to drive stakeholders’ reach and engagement; |
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(d) |
To plan and supervise the execution of promotional events; |
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(e) |
To assist in developing community outreach programmes to build relationship with VTC’s major stakeholders, including schools, teachers, principals, parents and prospective students; and |
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(f) |
To conduct regular research and studies to identify market opportunities and collect feedback from stakeholders. |
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Requirements: |
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(a) |
A recognised degree or equivalent; |
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(b) |
At least 5 years’ relevant work experience at the executive level in the fields of marketing communications / digital marketing / advertising / public relations; |
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(c) |
Good proficiency both in written and spoken English and Chinese, and preferably including Putonghua; |
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(d) |
Self-sufficient in planning and implementing marketing initiatives and delivering publicity materials and events; |
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(e) |
Knowledge or experience in using AI and data analytics tools to support job responsibilities is an advantage; |
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(f) |
Good supervisory experience; |
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(g) |
Good analytical, interpersonal, communication and presentation skills; and |
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(h) |
Ability to work under pressure and meet tight deadlines. |
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Notes: |
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(1) |
The post is at the rank of “Senior Officer”. Suitable candidate(s) with less experience will be considered for appointment as Assistant Manager / Officer. |
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(2) |
Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
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(3) |
Shortlisted applicants will be required to sit for a written assessment. |
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(4) |
The appointees may be required to perform duties outside normal office hours. |
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(5) |
Applicants are required to highlight their language proficiency (e.g. HKCEE, HKAL, IELTS, CRE, etc.) in their curriculum vitae. |
