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Major Duties: |
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(a) |
To plan, develop, coordinate and evaluate promotional campaigns, marketing programmes and publicity events for the operational unit; |
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(b) |
To oversee the content, design and production of promotional materials, publications, and digital content, including the websites; |
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(c) |
To oversee media planning and advertising strategy; |
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(d) |
To establish and maintain close relationships with local community and schools in collaboration with other Operational Units of the Council; |
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(e) |
To assist in developing and implementing strategy to foster relationships with students who excel academically or have notable achievements; and |
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(f) |
To supervise and coordinate the work of executive and clerical staff to ensure effective marketing support to the operational unit. |
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Requirements: |
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(a) |
A relevant recognised degree or equivalent; |
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(b) |
At least 5 years’ relevant work experience at the executive level in the field of marketing / marketing communications / advertising / public relations and event marketing; |
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(c) |
Experience in organising events and developing marketing promotion content; and visual design skills is preferred; |
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(d) |
Good communication and presentation skills in both English and Chinese, preferably including Putonghua; |
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(e) |
Good problem-solving, planning, project management and team-building skills; |
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(f) |
Creative mind, good analytical, organisation, interpersonal, communication and presentation skills; and |
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(g) |
Self-initiative, willingness to meet challenges and the ability to work independently under pressure and meet tight deadlines. |
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Notes: |
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(1) |
Applicants with substantial experience and achievements in the relevant field but without the required academic / professional qualifications OR those with exceptional academic / professional qualifications but with less experience may also apply. |
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(2) |
Shortlisted applicants will be required to sit for a written test. |
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(3) |
The appointee may be required to perform duties outside normal office hours and / or different work locations. |
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(4) |
Appointees may be posted to any operational units of the VTC, for example, a campus / centre, to carry out similar duties, and have different post titles which are subject to change at the Council’s discretion. |
