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Higher Diploma in Business Promotion & Event Management
Expected Number of Graduates
68
Knowledge and Skills
  • Event Organization and Management
  • Exhibition Marketing
  • Managing Sales Promotion
  • Business Marketing
  • Event Project and Quality Management
  • Managing Key Account
  • Integrated Marketing Communications
  • Marketing Psychology
  • Sponsorship Management
  • Customer Relationship Management
  • Electronic & Internet Marketing
  • Business Communication Skills including Putonghua
  • IT Skills
  • People Skills
Targeted Positions
Business promotion, event management, event marketing, account servicing, advertising and promotion, and sponsorship with the provision of logistics and operational support to the commerce, industry and the public sector.

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