| July 2018 New Book List | ||||
| TITLE | AUTHOR | COLLECTION | CALL# | COPY |
| Events management : an introduction / Charles Bladen, James Kennell, Emma Abson and Nick Wilde. | Bladen, Charles. | cwcma | GT 3405 .B63 2018 | |
| Marketing destinations and venues for conferences, conventions and business events / Tony Rogers and Rob Davidson. | Rogers, Tony. | cwcma | GT 3405 .D38 2016 | |
| Sustainable event management : a practical guide / Meegan Jones. | Jones, Meegan. | cwcma | GT 3405 .J66 2018 | |
| Behavioral economics / Edward Cartwright. | Cartwright, Edward. | cwcma | HB 74 .P8 C37 2018 | |
| Corporate communication : a guide to theory & practice / Joep Cornelissen. | Cornelissen, Joep. | cwcma | HD 30.3 .C667 2017 | |
| Social media and crisis communication / edited by Lucinda Austin and Yan Jin. | cwcma | HD 49.3 .S63 2018 | ||
| Counterproductive work behaviors : understanding the dark side of personalities in organizational life / Aaron Cohen. | Cohen, Aaron, 1952- | cwcma | HD 58.7 .C644 2018 | |
| Hacker culture and the new rules of innovation / Tim Rayner. | Rayner, Timothy. | cwcma | HD 58.8 .R36 2018 | |
| New venture creation : a framework for entrepreneurial start-ups / Paul Burns. | Burns, Paul, 1949- | cwcma | HD 62.5 .B87 2018 | |
| Psychological foundations of marketing : the keys to consumer behavior / Allan J. Kimmel. | Kimmel, Allan J. | cwcma | HF 5415 .K56 2018 | |
| Strategic integrated marketing communications / Larry Percy. | Percy, Larry. | cwcma | HF 5415.123 .P477 2018 | |
| Brand management : co-creating meaningful brands / Michael Beverland. | Beverland, Michael. | cwcma | HF 5415.1255 .B48 2018 | |
| Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles. | Rowles, Daniel. | cwcma | HF 5415.1265 .R688 2018 | |
| Predictive analytics for marketers : using data mining for business advantage / Barry Leventhal. | Leventhal, Barry. | cwcma | HF 5415.2 .L483 2018 | |
| Marketing research / Joseph F. Hair, Bryan Lukas, Ken Roberts, Sharon Lee-Lukas. | cwcma | HF 5415.2 .M34 2014 | ||
| Strategic workforce planning : developing optimized talent strategies for future growth / Ross Sparkman. | Sparkman, Ross. | cwcma | HF 5549.5 .M3 S63 2018 | |
| Transforming performance management to drive performance : an evidence-based roadmap / Rose A. Mueller-Hanson and Elaine D. Pulakos. | Mueller-Hanson, Rose A. | cwcma | HF 5549.5 .P35 M84 2018 | |
| Urban informatics : collaboration at the nexus of policy, technology and design, people and data / edited by Kristene Unsworth, Andrea Forte and Richardson Dilworth. | cwcma | HT 166 .U75 2017 | ||
| Hospitality law : managing legal issues in the hospitality industry / Stephen Barth, Diana S. Barber. | Barth, Stephen C. | cwcma | KF 2042 .H6 B37 2017 | |
| Hospitality law : managing legal issues in the hospitality industry / Stephen Barth, Diana S. Barber. | Barth, Stephen C. | cwcma | KF 2042 .H6 B37 2017 | c.2 |
| Hospitality law : managing legal issues in the hospitality industry / Stephen Barth, Diana S. Barber. | Barth, Stephen C. | cwcma | KF 2042 .H6 B37 2017 | c.3 |
| Legal problems of economic globalisation : a commentary on the law and practice / Julien Chaisse. | Chaisse, Julien. | cwcma | KZ 1268 .C43 2017 | |
| Confident coding : master the fundamentals of code and supercharge your career / Rob Percival. | Percival, Rob. | cwcma | QA 76.6 .P48 2017 | |
| Visual design concepts for mobile games / by Christopher Carman. | Carman, Christopher. | cwcma | QA 76.65 .C37 2018 | |
| Introduction to data mining / Pang-Ning Tan, Michael Steinbach, Anuj Karpatne, Vipin Kumar. | Tan, Pang-Ning. | cwcma | QA 76.9 .D343 T35 2019 | |
| Information technology control and audit / Sandra Senft, Frederick Gallegos, Aleksandra Davis. | Senft, Sandra. | cwcma | T 58.5 .S46 2013 | |
| A theory of grocery shopping : food, choice and conflict / Shelley L. Koch. | Koch, Shelley L. | cwcma | TX 356 .K634 2012 | c.2 |