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Degree Programmes
Self-financed Programmes

Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Chinese (Putonghua))

Programme code MH125110

The following section presents the programme information offered in September 2024. Programme information for AY 2025/26 will be announced in early November 2024.
Entrance Requirements
Entrance Requirements for Year 1:
  • Level 3 or above in the HKDSE Chinese Language and English Language; AND
    Level 2 or above in Mathematics and one Elective Subject; AND
    an “Attained” in Citizenship and Social Development; OR
  • Equivalent*
Remarks:
  1. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  2. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose. Only the results of relevant ApL subjects will be considered in the application for Degree programmes. Relevant ApL subjects include: Public Relations and Advertising, Marketing in Global Trade, Multimedia Entertainment Studies, Events Planning and Operation, Image Design, Applied Business Research, Interior Design, Computer Game and Animation Design, Financial Markets and Operations, Fashion and Image Design, The Essentials of Dramatic Arts, Magazine Editing and Production, New Media Communication Strategies, Entrepreneurship for SME, Marketing and Online Promotion, Exercise Science and Health Fitness, Electrical and Energy Engineering, Computer Forensic Technology, Film and Video Studies / Film and Video, Accounting in Practice, Pâtisserie and Café Operations, Animal Care, Jewellery and Accessories Design, Practical Psychology, Public Relations and Communication, Business Data Analysis, Internet of Everything Application, Creative Advertising, Jewellery Design in Digital Age, Digital Brand Communication, Multimedia Storytelling, Applied Learning (Vocational English) – English for Business Services, Practical Translation (CHI-ENG), Korean Language and Culture, AI in Business.
  3. An “Attained” in HKDSE Citizenship and Social Development is regarded as equivalent to an HKDSE subject at “Level 2” for admission purpose.
  4. HKDSE Liberal Studies at Level 2 or above will be recognised for meeting the subject requirement of Citizenship and Social Development.

*Upon completion of the Diploma of Vocational Baccalaureate (DVB) programmes, students can progress to Degree programmes in VTC, subject to their BTEC and IGCSE results.