Bachelor of Arts (Honours) in Public Relations and International Events Management (Medium of Instruction: Chinese (Putonghua))

Year 1

• Public Relations Theory & Practice
  
• Public Speaking
  
• Business Management Fundamentals
  
• Consumer Behaviour & Communication
  
• Negotiating & Lobbying
  
• Digital Storytelling for Public Relations 
  
• Programme Elective 1
  
• GE Core Module: Chinese 1
  
• GE Core Module: English for Academic Studies 1
  
• GE Core Module: Creativity & Innovation in Society
  
• GE Elective Module 1
  

Year 2:

• Organisation Behaviour & Communication
  
• Business Ethics & Law
  
• Services Marketing
  
• Marketing Research for Communication Professionals
  
• Event Planning & Management
  
• Brand Management 
  
• Programme Elective 2
  
• GE Core Module: Technology, Society & Work
  
• GE Core Module: Entrepreneurial Mindset
  
• GE Elective Module 2
  
• GE Elective Module 3
  

Year 3 :

• Public Relations Theory & Practice*
  
• Business Ethics & Law*
  
• Event Planning & Management*
  
• Social Media Advertising
  
• Customer Relationship Management
  
• Integrated Marketing Communication
  
• Crisis Management
  
• Writing for Public Relations
  
• MICE Business & Operations Management
  
• Sports Media, Communication & Public Relations
  
• Marketing Management
  
• Programme Elective 3
  
• Work-Integrated Learning (WIL)
  
• GE Core Module: English for Academic Studies 2
  
• GE Core Module: Chinese 2
  

Year 4 :

• Reputation Management
  
• Public Relations & Media Campaign Planning Management
  
• Contemporary Issues in Public Relations & International Events Management
  
• Strategic Communication Theory & Practice 
  
• Career Development Project
  
• Exhibition & Convention Production Events Management
  
• International Events Impacts & Sustainable Development
  
• Social Marketing & Public Opinion Management
  
• Programme Elective 4
  
• GE Core Module: English for Professional Purposes
  
• GE Elective Module 4 
  

(Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.)
*Credit transfer are awarded towards based on course(s) completed in the applicant's previous academic qualifications.