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 Faculty of Design and Environment
Self-financed Programmes

Bachelor of Arts (Honours) in Digital Advertising

Programme code DS125111

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Curriculum
Year 3 :
  • Digital Marketing
  • Design Studio 1 in Digital Era
  • Design Studio 2 in Digital Era
  • Data Analytics, ROI & Reporting
  • Programme Elective 2
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2
  • Work Integrated Learning
Year 4 :
  • Design Management
  • Crowdsourcing & Platform Business
  • Design Studio 3 in Digital Era
  • Final Design Studio
  • Dissertation 1
  • Dissertation 2
  • Programme Elective 3
  • GE Elective Module 3
  • GE Elective Module 4