Year 1:
- Types & Images
- Media Aesthetics
- Semiotics
- Advertising and Marketing Principles
- Storytelling
- Interface Design
- Modern Cinematography and Virtual Reality
- GE Core Module: English for Academic Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
Year 2:
- Copywriting and Content Strategy
- Media Morality
- Animation
- Consumer Behaviour to Conversion Strategy
- Corporate Identity and Branding
- M-Commerce and Social Media Strategy
- Programme Elective 1
- GE Core Module: A.I. and Blockchain in Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 1#
- Work Integrated Learning*
Year 3:
- Digital Marketing
- Design Studio in Digital Era 1
- Design Studio in Digital Era 2
- Data Analytics, ROI & Reporting
- Programme Elective 2
- GE Core Module: English for Academic Studies 2
- GE Core Module: English for Professional Purposes
- GE Core Module: Chinese 2
- GE Elective Module 2#
Year 4:
- Design Management
- Crowdsourcing & Platform Business
- Design Studio in Digital Era 3
- Final Design Studio
- Dissertation 1
- Dissertation 2
- Programme Elective 3
- GE Elective Module 3#
- GE Elective Module 4#
# Please visit
THEi’s website to learn more details of the GE Elective Modules.
* Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.
