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Degree Programmes
Self-financed Programmes

Bachelor of Arts (Honours) in Digital Advertising

Programme code DS125111

Curriculum
Year 1 :
  • Types & Images
  • Media Aesthetics
  • Semiotics
  • Advertising and Marketing Principles
  • Storytelling
  • Interface Design
  • Modern Cinematography and Virtual Reality
  • GE Core Module: English for Academic Studies 1
  • GE Core Module: Chinese 1
  • GE Core Module: Creativity & Innovation in Society 
Year 2 :
  • Copywriting and Content Strategy
  • Media Morality
  • Animation
  • Consumer Behaviour to Conversion Strategy
  • Corporate Identity and Branding
  • M-Commerce and Social Media Strategy
  • Programme Elective 1
  • GE Core Module: Technology, Society & Work
  • GE Core Module: Entrepreneurial Mindset
  • GE Elective Module 1
  • Work Integrated Learning
Year 3 :
  • Digital Marketing
  • Design Studio in Digital Era 1
  • Design Studio in Digital Era 2
  • Data Analytics, ROI & Reporting
  • Programme Elective 2
  • GE Core Module: English for Academic Studies 2
  • GE Core Module: English for Professional Purposes
  • GE Core Module: Chinese 2
  • GE Elective Module 2
Year 4 :
  • Design Management
  • Crowdsourcing & Platform Business
  • Design Studio in Digital Era 3
  • Final Design Studio
  • Dissertation 1
  • Dissertation 2
  • Programme Elective 3
  • GE Elective Module 3
  • GE Elective Module 4