| Curriculum | Year 1 : - Types & Images
- Media Aesthetics
- Semiotics
- Advertising and Marketing Principles
- Storytelling
- Interface Design
- Modern Cinematography and Virtual Reality
- GE Core Module: English for Academic Studies 1
- GE Core Module: Chinese 1
- GE Core Module: Creativity & Innovation in Society
Year 2 : - Copywriting and Content Strategy
- Media Morality
- Animation
- Consumer Behaviour to Conversion Strategy
- Corporate Identity and Branding
- M-Commerce and Social Media Strategy
- Programme Elective 1
- GE Core Module: Technology, Society & Work
- GE Core Module: Entrepreneurial Mindset
- GE Elective Module 1
Year 3 : - Digital Marketing
- Design Studio 1 in Digital Era
- Design Studio 2 in Digital Era
- Data Analytics, ROI & Reporting
- Programme Elective 2
- GE Core Module: English for Academic Studies 2
- GE Core Module: English for Professional Purposes
- GE Core Module: Chinese 2
- GE Elective Module 2
- Work Integrated Learning
Year 4 : - Design Management
- Crowdsourcing & Platform Business
- Design Studio 3 in Digital Era
- Final Design Studio
- Dissertation 1
- Dissertation 2
- Programme Elective 3
- GE Elective Module 3
- GE Elective Module 4
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