| Duration of Study | Entry to Year 3: 2 Years | |
| Mode of Study | Full-time | |
| Offering Campus(es) / Venue(s) |
(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.) | |
| Entrance Requirements | Entrance Requirements for Year 3: Higher Diploma OR equivalent qualifications in a relevant area of study. Remarks:
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| Programme Aims | This programme aims to cultivate students’ creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of transmedia and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, 4As Kam Fan Award. | |
| Career Prospects | Upon completing the programme, students will possess professional advertising skills with a strong marketing acumen and awareness of new media technologies which are essential requirements in conducting advertising campaigns, digital marketing, branding design, interactive and online advertising, as well as transmedia and graphic communication design in the industry. | |
| Professional Recognition | Graduates are eligible to apply for memberships of :
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| Notes | Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant. |
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Degree | Higher Diploma | Diploma of Foundation Studies | Diploma of Vocational Education | Diploma