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 Faculty of Design and Environment
Self-financed Programmes

Bachelor of Arts (Honours) in Digital Advertising

Programme code DS125111

The following section presents the programme information offered in September 2023. Application information for AY 2024/25 will be announced in early November 2023.
Duration of Study
Entry to Year 3: 2 Years
Mode of Study
Offering Campus(es) / Venue(s)

(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.)

Entrance Requirements
Entrance Requirements for Year 3:
Higher Diploma OR equivalent qualifications in a relevant area of study.
  1. Additional core modules may be required (with fee charged) for sub-degree graduates according to the educational background of individuals.
  2. All applicants are screened and selected by an Admission and Interview Panel. All interviews are conducted in English. 
  3. For enquiry please contact Faculty of Design and Environment (Telephone No: 3890 8323).
Programme Aims
This programme aims to cultivate students’ creativity and design thinking.  Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of transmedia and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation.  In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals.  Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions.  Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, 4As Kam Fan Award.
Career Prospects
Upon completing the programme, students will possess professional advertising skills with a strong marketing acumen and awareness of new media technologies which are essential requirements in conducting advertising campaigns, digital marketing, branding design, interactive and online advertising, as well as transmedia and graphic communication design in the industry.
Professional Recognition
Graduates are eligible to apply for memberships of :
  1. The Chartered Society of Designers (UK)
  2. The Association of Accredited Advertising Agencies of Hong Kong
  3. Hong Kong Designers Association
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.