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Degree Programmes
Self-financed Programmes

Bachelor of Arts (Honours) in Digital Advertising

Programme code DS125111

Duration of Study
Entry to Year 1: 4 Years
Mode of Study
Offering Campus(es) / Venue(s)

(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.)

Admission Score (For reference)  (Note 1)
Not Applicable
Programme Aims
The programme aims to cultivate students’ creativity and design thinking. Through an in-depth understanding of the theory and principle in advertising and the exploration of knowledge and application of digital advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, HK4As Kam Fan Student Awards.
Professional Recognition
Graduates are eligible to apply for memberships of:
  1. The Association of Accredited Advertising Agencies of Hong Kong
  2. Hong Kong Designers Association
  1. Admission score in 2023 refers to score of the best 5 HKDSE subjects, including Chinese Language, English Language, Mathematics, Liberal Studies, and one elective subject of admitted students in 2023. For reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.