|Duration of Study|
Entry to Year 1: 4 Years
Entry to Year 3: 2 Years
|Mode of Study|
|Offering Campus(es) / Venue(s)|
(Core modules would be conducted at THEi (Chai Wan) and some General Education (GE) modules at other campuses.)
Entrance Requirements for Year 1:
Level 3 or above in the HKDSE English Language and Chinese Language; AND Level 2 or above in the HKDSE Mathematics, Liberal Studies and one Elective Subject; OR Equivalent*.
*Upon completion of the Diploma of Vocational Baccalaureate (DVB) Programmes, students can progress to degree programmes in VTC, subject to their BTEC and IGCSE results.
Entrance Requirements for Year 3:
Higher Diploma OR equivalent qualifications in a relevant area of study.
This programme aims to cultivate students’ creativity and design thinking. Through an in-depth understanding of the theory and principle in traditional advertising and the exploration of knowledge and application of transmedia and internet on advertising, students will be able to develop effective advertising solutions through the process of conducting research, analysis, implementation and evaluation. In additional to local market information, international elements would be also introduced to student through visiting or seminar for delivering the corporate information and practical knowledge taught by the speakers from the industry professionals. Practice makes perfect! We have a tight connection with industry practitioners for internship and we encourage students to excel their creativity through international competitions. Current students and alumni outshined in various local and international advertising competitions e.g. Red Dot Award, 4As Kam Fan Award.
Upon completion of the programme, graduates will be equipped with professional knowledge of advertising and marketing acumen and awareness of transmedia technology to join the advertising industry in copywriting, marketing, digital marketing, advertising planning, branding design, interactive and online advertising, transmedia and graphic communication design. They can be promoted to different positions, including creative director, brand consultants and designers, etc.
Graduates are eligible to apply for memberships of :
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.