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Design Discipline

Higher Diploma in Fashion Branding and Buying

Programme code DE524304

Duration of Study
3 Years
[Students are required to follow the programme arrangements stipulated by the offering campus, and need to attend classes on average 2 to 3 evenings in weekdays plus a day in weekend per week]
Mode of Study
Part-time (Evening)
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Holder of S6 (NSS) Qualification :
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.

Holder of S7 Qualification :
One HKALE A-Level subject / Two AS-Level subjects at Grade E or above AND Five HKCEE subjects at Grade E / Level 2 or above, including English Language and Chinese Language; OR Equivalent.
Remarks :
  1. Successful completion of one Applied Learning (ApL) course recognized by the Education Bureau in or before 2010 is comparable to one HKCEE subject pass.
  2. HKCEE English Language taken in 2006 or before should have attained Grade E or above (Syllabus B) / Grade C or above (Syllabus A).
  3. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.
Programme Stream
The programme has three study streams to enhance professional knowledge and skills in specific areas :
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding)
With operation considerations, only the Buying and Retail Management stream will be offered in AY2020/21.
Programme Aims
Hong Kong is an international fashion business centre.  Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, product development, sourcing, marketing, retail buying and operations, visual merchandising and display design, etc.

This programme is designed to enable graduates to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) buying and retail management, (2) product development and sourcing, or (3) visual merchandising and branding.

This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates may be employed in local and international fashion enterprises as brand management executives, fashion buyers, fashion event planners, fashion retail management executives, fashion journalists, product developers and visual merchandisers. Job scopes include brand management, marketing and communications, product development, trading and merchandising, visual merchandising and display design.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):
For all streams:
  • The Nottingham Trent University, UK: BA (Hons) International Fashion Business#
    (Registration Number of Non-local Higher and Professional Education: 251505)
For all streams except Product Development and Sourcing:
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging#
    (Registration Number of Non-local Higher and Professional Education: 252646)
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.

Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • BA (Hons) in Fashion Design
  • BA (Hons) in Advertising
Graduates can also apply for admission to relevant degree programmes of local universities. An example is :
  • Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion and Textiles
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.