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Design Discipline

Higher Diploma in Fashion Branding and Buying

Programme code DE114304

The following section presents the programme information offered in September 2021. Information of programmes to be offered in academic year 2022/23 will be announced later.
Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
HKDI
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Upon completion of the Diploma of Vocational Baccalaureate (DVB) Programmes, students can progress to higher diploma programmes in VTC, subject to their BTEC and IGCSE results.
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management)
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising and Branding)
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability in specific streams.
Programme Aims
Hong Kong is an international fashion business centre. Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including fashion brand promotion, fashion e-business, product development, global buying and sourcing, digital fashion marketing, fashion retail management, visual merchandising and fashion display design, etc.

This programme is designed to enable students to have jobs in different areas of Fashion Branding and Buying, emphasizing students’ international exposure.  Students will find the programme both practical and creative, through different learning experiences such as overseas exchanges, local and overseas industrial visits, industrial collaborative projects and industrial attachments with international fashion brands and companies.  Professional knowledge and technology in fashion branding and digital marketing, trend analysis, fashion e-business, global fashion buying, fashion product development, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) buying and retail management, (2) product development and sourcing, or (3) visual merchandising and branding.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates may be employed in local and international fashion enterprises as fashion brand executive, digital fashion marketing officer, fashion e-business planner, fashion visual merchandiser, fashion buyer, and fashion merchandiser. Job scopes include brand management, fashion marketing and promotion, fashion product development, trading and merchandising, visual merchandising and display design.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE):
For all streams:
  • The Nottingham Trent University, UK: BA (Hons) International Fashion Business#
     (for graduates of all streams)
    (Registration Number of Non-local Higher and Professional Education: 251505)
  • University of Westminster, UK: BA (Hons) Fashion Buying Management# (for graduates of all streams)
    (Registration Number of Non-local Higher and Professional Education: 253021) 
For all streams except Product Development and Sourcing:
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging#
    (Registration Number of Non-local Higher and Professional Education: 252646)
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE.


Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi) :
  • BA (Hons) in Fashion Design
  • BA (Hons) in Advertising

Graduates can also apply for admission to relevant degree programmes of local universities. An example is :
  • Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion and Textiles
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.
 
Graduates are eligible to apply for ordinary membership of Hong Kong Fashion Designers Association (HKFDA).
 
Students are eligible to apply for student membership of Hong Kong Institute of Textile and Apparel (HKITA), and  Hong Kong Designers Association (HKDA).
Notes
Students may be required to attend classes on other VTC campuses. VTC reserves the right to cancel any programme, revise programme content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.