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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Diploma of Foundation Studies; OR VTC Diploma of Vocational Education / Diploma of Vocational Baccalaureate; OR Diploma Yi Jin; OR Equivalent.
This interdisciplinary programme marks a close collaboration between Business Discipline (BA) and Design Discipline (DE), in particular the Department of Communication Design and the Department of Digital Media of the latter (CD/DE & DM/DE). The programme aims to equip students with skills and abilities to perform interdisciplinary tasks that are required by PR practitioners, in response to the rapidly changing use of new digital technology.
The programme covers trade specific PR theories and knowledge. It nurtures students’ creativity and enthusiasm on the application of new digital technology on communication. Furthermore, the ‘dual-track’ learning approach adopted by the programme provides hands-on experience and further develops competencies of the students.
Graduates will be employed in any commerce, government, non-profit organizations, media organizations and / or entertainment businesses as Digital PR, Social Media Specialist, Online Editor, Multimedia Executive, Multimedia Reporter, Marketing Communication and/or Advertising Officer, Event Planner, Online Influencers (e.g. bloggers & YouTube Creator), etc.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by Technological and Higher Education Institute of Hong Kong (THEi) or overseas universities below in collaboration with the School for Higher and Professional Education (SHAPE) :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Student membership of Hong Kong Public Relations Professionals' Association (PRPA)
Student membership of the Association of Accredited Advertising Agencies of Hong Kong (HK4As)
Student membership of Hong Kong Institute of Marketing (HKIM)