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Business Discipline

Higher Diploma in Event Marketing and Digital Promotion

Programme code BA114043

The following section presents the programme information offered in September 2020. Information of programmes to be offered in academic year 2021/22 will be announced in late November 2020.
Curriculum
Semester 1 :
  • Accounting
  • Economics
  • Marketing Essentials
  • IT Essentials - Business
  • Event Marketing and Etiquette
  • Fundamentals of Design and Aesthetics for Event
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • English and Communication : Workplace Interaction
  • Vocational Chinese Communication I : Putonghua Conversation and Reports
  • Creative Project
Semester 2 :
  • Management
  • Business Statistics
  • English and Communication : Workplace Correspondence
  • Vocational Chinese Communication II : Putonghua Presentations and Promotional Text Writing
  • Digital Marketing for Event and Promotion
  • Desktop Publishing and Video Editing for Event and Promotion
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Creative Project
Semester 3 :
  • Event Staging and Production
  • Applied Research for Event & Promotion
  • Sales Promotion Management
  • English and Communication : Persuasive Presentations
  • Design Thinking and Entrepreneurship
  • Enrichment Module
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
Semester 4 :
  • English and Communication : Reports
  • Event Management for Wedding
  • SMART Event Operation Management
  • Exhibition Marketing
  • Final Year Project
  • Work-integrated Learning*
Semester 5 :
  • English and Communication : Promotional Materials
  • Sponsorship Management
  • Marketing Psychology for Event and Promotion
  • Event Marketing and Promotion in China
  • Public Relations for Event and Promotion
  • Event Management for eSports
  • Final Year Project
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.