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Business Discipline

Higher Diploma in Event Marketing and Digital Promotion

Programme code BA114043

Curriculum
Semester 1 :
  • Accounting
  • Economics
  • Marketing Essentials
  • IT Essentials - Business
  • Event Marketing and Management
  • Fundamentals of Design and Aesthetics for Event
  • Whole Person Development - MindShift: Achieving Personal Growth & Effectiveness
  • English and Communication : Workplace Interaction
  • Vocational Chinese Communication I : Putonghua Conversation and Reports
  • Project 1
Semester 2 :
  • Management
  • Business Statistics
  • English and Communication : Workplace Correspondence
  • Vocational Chinese Communication II : Putonghua Presentations and Promotional Text Writing
  • Sponsorship Management
  • Business Etiquette and Protocol for Corporate Event
  • Desktop Publishing and Video Editing for Event and Promotion
  • Whole Person Development - Collaboration, Teamwork & Social Engagement
  • Project 1
Semester 3 :
  • Applied Research for Event & Promotion
  • Sales Promotion Management
  • English and Communication : Persuasive Presentations
  • Design Thinking and Entrepreneurship
  • Enrichment Module
  • Whole Person Development - Enhancing Competencies in the 21st Century Workplace
  • Project 1
Semester 4 :
  • English and Communication : Reports
  • Event Management for Wedding
  • Consumer Behaviour
  • Event Staging and Production
  • Exhibition Marketing
  • Project 2
Semester 5 :
  • English and Communication : Promotional Materials
  • SMART Event Operation Management
  • Digital Marketing for Event and Promotion
  • Event Marketing and Promotion in China
  • Managing Holistic Marketing
  • Public Relations for Event and Promotion
  • Event Management for eSports
  • Project 2
* Depending on the job nature and study programmes, Work-integrated Learning will be arranged at an appropriate time during the period of study.