DE114309 數碼時裝品牌策劃及採購 Digital Fashion Branding and Buying 開辦分校 Offering Campus(es): HKDI 本課程旨在培育學生在本地及國際時裝 品牌不同範疇內工作，及豐富學員的國際 視野。由採購至數碼行銷管理，內容涵蓋 物料及時裝採購、視覺營銷、品牌策劃、 時裝買手及數據營運、電子商務等及活動 統籌等 選擇升學的畢業生 可升讀THEi高科院課程，例如： 時裝設計 (榮譽) 文學士 畢業生亦可報讀以下院校： 英國諾丁漢特倫特大學 香港理工大學 選擇就業的畢業生 可受聘為時裝買手、時裝數碼營銷主管、數碼 時裝品牌策劃主任、時裝活動策劃專員、時裝 視覺營銷設計師、可持續時裝研發專員、電子 商務營銷內容設計師、時裝電子商務專員、時 裝項目主任、時裝展示設計師及時裝產品採購 專員及研發主任等 The programme aims to equip students to be work-ready in local and international fashion brands. Students will experience a series of practical training in fashion branding and buying area. Curriculum covers sourcing, fashion branding, visual merchandising and display design, fashion buying and operations, retail analytics, fashion eCommerce as well as event planning For graduates who opt for further studies They may articulate to the degree programme offered by THEi, such as: BA (Hons) in Fashion Design Graduates may also apply for the degree programmes offered by the following institution(s): Nottingham Trent University, UK The Hong Kong Polytechnic University For graduates who opt for employment They may be employed as fashion buyer, digital fashion marketer, digital fashion brand executive, fashion event planner, visual merchandiser, sustainable fashion development officer, fashion e-commerce content designer, e-commerce specialist, fashion project officer, fashion display designer, and fashion product merchandiser and developer 66 (Information as of early October 2025, please refer to Admission Homepage for the latest information.) (資料截至2025年10月上旬。請瀏覽入學網頁獲取最新資訊。)
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