DE114101 廣告設計 Advertising Design 開辦分校 Offering Campus(es): HKDI 本課程提供一個全面融入當代視覺藝術 的媒介，鼓勵學生積極參與文化產業創新 及創作。通過與藝術家、設計師及文化團 體的合作交流，豐富學生創作的實戰經驗 選擇升學的畢業生 可報讀以下院校： 英國西英格蘭大學 香港浸會大學 選擇就業的畢業生 可受聘於藝術創作、文化項目管理及與創意工 業等工作 The programme offers all-rounded immersion in contemporary visual arts media and engages students actively with cultural and social organisations and creative professionals in collaborative projects to develop project management skills For graduates who opt for further studies They may apply for the degree programmes offered by the following institution(s): University of the West of England, Bristol, UK Hong Kong Baptist University For graduates who opt for employment They may be employed in arts and design industries and cultural management fields 視覺藝術與文化 Visual Arts and Culture 開辦分校 Offering Campus(es): HKDI DE114105 本課程提供培養創作思維的活動，讓學生 掌握有競爭力和可靈活變通的技能，發展 適用於傳統和數碼廣告及營銷的商業意 識和市場洞察力，及將創意策略應用於專 為推銷和簡報而設的說服性傳意設計 選擇升學的畢業生 可升讀THEi高科院課程，例如： 產品設計 (榮譽) 文學士 畢業生亦可報讀以下院校： 英國西英格蘭大學 香港城市大學 選擇就業的畢業生 可受聘為創作總監、藝術總監、撰稿員、數位 營銷員、推廣及籌劃經理、設計及製作經理、 品牌經理、網頁設計師、廣告插畫師、數位設 計師、線上廣告設計師及社交媒體經理等 The programme provides students experience learning through activities that nurture the creative mind, with competitive transferrable skills that develop commercial awareness and consumer insights applicable to traditional and digital advertising and marketing. Students can apply creative strategies to persuasive communication designs that are practically produced for pitching and presentation, and become enterprising advertising creatives talents For graduates who opt for further studies They may articulate to the degree programme offered by THEi, such as: BA (Hons) in Product Design Graduates may also apply for the degree programmes offered by the following institution(s): University of the West of England, Bristol, UK City University of Hong Kong For graduates who opt for employment They may be employed as creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer, social media executive, etc. 58 (Information as of early October 2025, please refer to Admission Homepage for the latest information.) (資料截至2025年10月上旬。請瀏覽入學網頁獲取最新資訊。)
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