零售及電子商貿管理 Retail and E-Commerce Management 開辦分校 Offering Campus(es): IVE(HW) BA114064 本課程注重理論與實戰，並與大型零售 電商“天貓校園”合作，在校內開設天貓 校園實訓培訓中心，向學生提供專業的零 售,電商和直播帶貨相關培訓及實操。為 配合行業的發展，課程參照行業認證機構 編寫課程大綱，為學生提供相關的教學內 容及評核，學生可參與國際及地區性的考 試獲取多個證書或專業資格，以增強學生 的升學及就業的競爭力 選擇升學的畢業生 可報讀以下院校： 英國洛森比亞大學 [中國內地來港生不適用] 香港理工大學 選擇就業的畢業生 可受聘為電子商務主任、零售採購主任、數碼 營銷主任、零售品牌主任及零售市場推廣主 任等 The programme emphasizes both theory and practical application. In collaboration with the major online retailer “Tmall Campus,” a Tmall Campus Training Center has been established on campus to provide students with professional training and hands-on experience in retail, e-commerce and livestreaming sectors. To align with industry developments, the curriculum is developed with reference to standards set by industry certification bodies, offering relevant teaching content and assessments. Students can participate in international and regional examinations to obtain multiple certificates or professional qualifications, thereby enhancing their competitiveness in further studies and employment For graduates who opt for further studies They may apply for the degree programmes offered by the following institution(s): Northumbria University, UK [Not applicable to Mainland students] The Hong Kong Polytechnic University For graduates who opt for employment They may be employed as e-commerce executive, retail merchandiser, digital marketing officer, retail brand executive, retail marketing officer, etc. 42 (Information as of early October 2025, please refer to Admission Homepage for the latest information.) (資料截至2025年10月上旬。請瀏覽入學網頁獲取最新資訊。)
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