人力資源管理及人才分析 Human Resources and Talent Analytics 開辦分校 Offering Campus(es): IVE(KT) BA114044 本課程不僅為學生提供市場營銷的專業 培訓，亦讓他們掌握數據分析的基本技 能，能夠更好地運用科技來進行營銷分 析、策劃和實施 選擇升學的畢業生 可升讀THEi高科院課程，例如： 數碼廣告 (榮譽) 文學士 公共關係及國際項目管理 (榮譽) 文學士 畢業生亦可報讀以下院校： 英國洛森比亞大學 [中國內地來港生不適用] 選擇就業的畢業生 可於公營或私營機構，勝任不同類型與市場 營銷有關的職位 The programme provides students with professional training in marketing and equips them with basic skills in data analytics for marketing management, especially with better utilisation of technology for marketing analysis, planning and implementation For graduates who opt for further studies They may articulate to the degree programmes offered by THEi, such as: BA (Hons) in Digital Advertising BA (Hons) in Public Relations and International Events Management Graduates may also apply for the degree programmes offered by the following institution(s): Northumbria University, UK [Not applicable to Mainland students] For graduates who opt for employment They are competent to take up positions in a wide range of marketing fields in public and private sectors 市場學及顧客分析 Marketing and Customer Analytics 開辦分校 Offering Campus(es): IVE(KT), IVE(ST), IVE(TM) BA114045 本課程教授人力資源專業知識及技能，包 括人力資源數碼化、人才分析、人工智能、 虛擬實境應用及創新等 選擇升學的畢業生 可報讀以下院校： 英國洛森比亞大學 [中國內地來港生不適用] 選擇就業的畢業生 可受聘為人力資源主任、培訓主任、人才招聘 主任、薪酬管理主任、行政主任、見習行政人 員等 The programme equips students with the competence and expertise to work as an human resources professional. It explores the practical application of AI, VR and Power BI in areas such as recruitment, training and talent analytics, etc. For graduates who opt for further studies They may apply for the degree programmes offered by the following institution(s): Northumbria University, UK [Not applicable to Mainland students] For graduates who opt for employment They may be employed as human resources officer, training officer, talent acquisition officer or compensation & benefits analyst 34 (Information as of early October 2025, please refer to Admission Homepage for the latest information.) (資料截至2025年10月上旬。請瀏覽入學網頁獲取最新資訊。)
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