本課程旨在培訓學生市場推廣及活動管 理的專業知識與技能。課程涵蓋電競賽 事管理、婚禮統籌、數碼媒體及活動直播 等，讓學生發展專項活動統籌的才能。透 過職場綜合實習和安排學生參與企業推 廣活動或大型展覽會等工作實習，讓學生 將理論知識與實務全面應用於工作上 選擇升學的畢業生 可升讀THEi高科院課程，例如： 公共關係及國際項目管理 (榮譽) 文學士 畢業生亦可報讀以下院校： 英國洛森比亞大學 選擇就業的畢業生 可受聘於活動推廣的不同領域展開職業生涯， 例如活動推廣、活動策劃與製作、營銷推廣、 數碼營銷、婚禮策劃及電競賽事統籌等工作 This programme is designed to equip students with comprehensive technical and professional expertise in marketing and event management. The curriculum encompasses a diverse range of subjects, including Event Management for eSports and Weddings, Digital Media and Livestreaming for Events. It ensures alignment with the latest industry trends, application of technologies and design thinking principles. Through Work Integrated Learning (WIL), students can seamlessly blend theoretical knowledge with practical workplace applications. The programme fosters students as well-rounded and industry-ready professionals, also hones specialized event organization skills and offers hands-on training in managing large-scale events and major exhibitions For graduates who opt for further studies They may articulate to the degree programme offered by THEi, such as: BA (Hons) in Public Relations and International Events Management Graduates may also apply for the degree programmes offered by the following institution(s): Northumbria University, UK For graduates who opt for employment They may possess competences to start their careers in different areas of event management and marketing such as event marketing, marketing communications, public relations coordination, digital marketing, event planning and operations, wedding planning and eSports event management, etc. 活動及商業推廣市場學 Event Marketing and Business Promotion 開辦分校 Offering Campus(es): IVE(HW) HT114061 本課程旨在培訓學生市場推廣及活動管理的專業知識與技能。課程涵蓋電競賽事管理、婚禮統籌、數碼媒體及 活動直播等，讓學生發展專項活動統籌的才能。透過職場綜合實習和安排學生參與企業推廣活動或大型展覽 會等工作實習，讓學生將理論知識與實務全面應用於工作上 選擇升學的畢業生 可升讀THEi高科院課程，例如： 公共關係及國際項目管理 (榮譽) 文學士 畢業生亦可報讀以下院校： 英國洛森比亞大學 選擇就業的畢業生 可受聘於活動推廣的不同領域展開職業生涯，例如活動推廣、活動策劃與製作、營銷推廣、數碼營銷、婚禮策劃及電競賽 事統籌等工作 活動及商業推廣市場學 (授課語言：中文 (普通話)) 開辦分校 : IVE(HW) HT114061K 普 100 (Information as of early October 2025, please refer to Admission Homepage for the latest information.) (資料截至2025年10月上旬。請瀏覽入學網頁獲取最新資訊。)
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