Higher Diploma in Business Strategy and Tactics (21933) 4-years
(No new intake in 2009)
Course Aims
This 4-year full time course aims to prepare students with the skills and mindsets ready for the challenges of the dynamic and knowledge-based business world of the 21st century. To achieve such an aim, it features a well-balanced curriculum comprising business modules (e.g. Principles of Business Management, Principles of Marketing and Business Law) and IT and eBusiness Modules (e.g. Computer Applications for Business, Electronic Business Fundementals and Web Design and Applications for Business).
Curriculum
Year 1 :
Chinese
Computer Applications for Business 1
Creativity and Tactics Workshop 1
Leadership and Team Building 1
Mathematics 1
Vocational English and Communication
Skills 1
Vocational English and Communication Skills
Computer Applications for Business 2
Creativity and Tactics Workshop 2
Life Skills
Mathematics 2
Principles of Marketing
Year 2 :
Business Putonghua
Business Statistics
Cross Cultural Business Skills
Economics of Business Strategy
English and Communication for Business 2
Entrepreneurship
Leadership and Team Building 2
English and Communication for Business 3
Financial Accounting and Analysis
Key Skills
Practice Enterprise 1
Principles of Business Management
Web Design and Applications for Business
Year 3 :
Chinese Culture and Business Etiquette
Global Marketing
Merchandising and Retail Practice
Practice Enterprise 2
Strategic Management
The Three Kingdoms on Business Strategies
Business Law
Confucianism on Contemporary Management
Strategies
English and Communication for Business 4
Fundamentals of Electronic Business
Introduction to Finance
The Art of War and Business Strategies
Year 4 :
China Business Environment
English and Communication for Business 5
Global Supply Chain and Logistics
Innovation, Project and Change Management
Negotiation Skills
Project
Asian Business Leadership Cases
Business Policy and Strategies
Corporate Ethics and Governance
Electronic Business Strategies
Multinational Enterprises in China
Operations and Quality Management
Articulation Arrangement
Graduates are eligible to apply for relevant degree courses organised by SHAPE:
University of Northumbria at Newcastle, UK : 1-year full time/ 2-year part time BA(Hons) in International Business Management,
Leeds Metropolitan University, UK : 9-month full time/ 18-month part time BA(Hons) in Business Management,
Open University of Hong Kong : 18-month full time Bachelor of Business Administration(Hons) in Accounting
Academic and Vocational Objectives
From the course-level perspective, the course aims to:
offer multi-entry and multi-exit points to allow flexibility in learning as well as to accommodate students of different calibre and varied needs;
provide a stimulating learning environment;
present a programme in an integrated form to reflect quality business practices; and
achieve currency in order to match the manpower needs of the dynamic business environment, globally networked.
Regarding the students, the course aims to
provide students with an understanding of Chinese culture, values, business practices and strategies;
give students a good appreciation of the academic foundation for the basic business management, strategic mindsets in business operations and entrepreneurship;
enable students to develop keen business sense encompassing both east-western principles to defining, analyzing and solving structured and unstructured problems;
achieve competency in the use of contemporary internet technologies and commercial software and their applications in business;
develop students’ ability to communicate in English and Chinese effectively in both written and oral forms;
secure recognitions by relevant institutions; and
prepare students for further studies and life-long learning.
