Higher Diploma in Sales and Marketing (21905A) 2-years
Entrance Requirements
HKALE (1 A-Level subject or 2 AS-Level subjects at Grade E or above) AND HKCEE (5 subjects at Grade E / Level 2 or above, including English Language, Mathematics and Chinese Language); OR Equivalent.
Course Aims
This course provides students with academic, technical and management skills that will enable them to pursue a career in sales & marketing or related fields. The aims of the course are to provide a good academic foundation for the discipline, and develop students' abilities to tackle problems with sound business judgment.
Curriculum
Year 1 :
- Putonghua for Marketing
- Buyer Behaviour
- Commercial Law
- English and Communication for Business
- Principles of Selling Practice II
- e-Marketing @
- Merchandising & Retail Practice #
- Chinese Communication
- Customer Communication Practice
- China Business Studies
|
- Marketing Planning
- Marketing Research
- China Marketing @
- Web-technologies for Business
- Supply Chain Management #
- Business Economics
- Financial and Mgt. Accounting
- Marketing & Business Management
- Quantitative Methods
- Whole Person Development on Self-confidence and Career Development
|
Year 2 :
- English and Communication for Business
- Innovation Project & Change Management
- Marketing Executive Development Workshop
- Services & Quality Management
- Strategic Marketing Management
- China Business Operations @
- Project
|
- Sales & Relationship Management
- Legal & Financial Aspects of China Business @
- Marketing Communication and Distribution in China @
- Integrated Marketing Communications #
- Managing Information Systems #
- International Marketing Management #
|
@: Stream A Option - China Business, # : Stream B Option - International Business
Please Note :
(1) IVE (CW) will offer the 'China Business Stream' of this course.
(2) IVE (LW) will offer the 'International Business Stream' of this course
Articulation Arrangement
Graduates are eligible to apply for relevant degree courses organised by SHAPE:
- BA (Hons) Business and Management, or BA (Hons) Marketing offered by Leeds Metropolitan University, UK (Third Year); and
- BA (Hons) International Business Management offered by University of Northumbria at Newcastle, UK (Third Year).
Industrial Recognition
Graduates are eligible for obtaining exemption from the following professional examinations:
- Full exemption from the Professional Certificate Examination of the Chartered Institute of Marketing (CIM) UK; and
- Partial exemption (8 papers out of 10) from the qualifying examination of the Hong Kong Institute of Marketing (HKIM).
Career Prospects
Graduates may take up sales and marketing related posts at technical, supervisory and managerial level. They may work as marketing / sales executives, marketing officers, advertising representatives, PR executives, customer officers, etc. They can also be employed in import / export, wholesale / retail, advertising / PR, mass media and e-Commerce fields. Job opportunities are available in both public and private sectors.
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Higher Diploma in Sales and Marketing (21905F) 4-years
Entrance Requirements
Entrance Requirements to Year 2
HKCEE 5 subjects - Grade E / Level 2 or above (including English Language, Mathematics and Chinese Language) OR DVS* OR FD* OR FC* OR Project Yi Jin OR equivalent.
Entrance Requirements to Year 4
Holder of IVE Diploma in Sales and Marketing (21205) OR Possessing relevant recognized Diploma / Higher Certificate OR equivalent.
Course Aims
This course provides students with academic, technical and management skills that will enable them to pursue a career in sales & marketing or related fields. The aims of the course are to provide a good academic foundation for the discipline, and develop students' abilities to tackle problems with sound business judgment.
Curriculum
Year 2 :
- Business Economics
- English and Communication for Business
- Integrated Skills for Business
- Principles of Marketing
- Quantitative Techniques
- Web - Technologies for Business
- Business Putonghua
|
- Principles of Business Management
- Contemporary International Business
- Financial and Management Accounting
- Whole Person Development on Healthy Lifestyle
- Whole Person Development on Team Work & Communication
|
Year 3 :
- Putonghua for Marketing
- Buyer Behaviour
- Commercial Law
- Current Issues in Services Practice
- English and Communication for Business
- Interactive Selling Skills
- e-Marketing @
- China Business Studies
|
- Merchandising & Retail Practice #
- Chinese Communication
- Customer Communication Practice
- Marketing Planning
- Marketing Research
- China Marketing @
- Supply Chain Management #
- Whole Person Development on Self-confidence and Career Development
|
Year 4 :
- Innovation Project & Change Management
- Marketing Executive Development Workshop
- Services & Quality Management
- Strategic Marketing Management
- Legal & Financial Aspects of China Business @
|
- China Business Operations @
- International Marketing Management #
- Sales & Relationship Management
- Integrated Marketing Communications #
- Managing Information System #
- Marketing Communication and Distribution in
China @
- Project
|
@: Stream A Option -
China Business,
#: Stream B Option - International Business
Please Note :
(1) IVE (CW) will offer the "China Business Stream" of this course.
(2) IVE (LW) will offer the "International Business Stream" of this course.
Articulation Arrangement
Graduates are eligible to apply for relevant degree courses organised by SHAPE:
- BA (Hons) Business and Management, or BA (Hons) Marketing offered by Leeds Metropolitan University, UK (Third Year); and
- BA (Hons) International Business Management offered by University of Northumbria at Newcastle, UK (Third Year).
Industrial Recognition
Graduates are eligible for obtaining exemption from the following professional examinations:
- Full exemption from the Professional Certificate Examination of the Chartered Institute of Marketing (CIM) UK; and
- Partial exemption (8 papers out of 10) from the qualifying examination of the Hong Kong Institute of Marketing (HKIM).
Career Prospects
Graduates may take up sales and marketing related posts at technical, supervisory and managerial level. They may work as marketing / sales executives, marketing officers, advertising representatives, PR executives, customer officers, etc. They can also be employed in import / export, wholesale / retail, advertising / PR, mass media and e-Commerce fields. Job opportunities are available in both public and private sectors.
