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THEi fashion design students sweep competitions to win valuable scholarships and cash prizes

21 April 2016

Students of the Bachelor of Arts (Honours) in Fashion Design programme at Technological and Higher Education Institute of Hong Kong (THEi), member institution of the Vocational Training Council (VTC), recently excelled in two competitions – 2016 Cotton Design Competition and Project Campus 2016 – beating peers from other universities and tertiary institutes. The outstanding results testify to their excellent knowledge and skills in fashion design and textiles as well as their remarkable business acumen.

THEi students swept the championship as well as first and second runner-up places in the 2016 Cotton Design Competition, standing out among more than 130 entries from local tertiary institutes with fashion design programmes and winning lucrative scholarships in the process. The theme of this year was Sustainable & Innovative Cotton Activewear, with 90% of each garment required to be made of cotton.

The champion piece, entitled “The Martials” was produced by Lorraine TAM, who made use of denim and waterproof spray to design two sets of chic wear in alternate navy and black colours. Inspired by Japanese swordsmanship and Aikido, her creation was stitched employing traditional Japanese Sashiko embroidery techniques, which increased its durability. Lorraine said, “Time and again THEi teachers encourage us to experiment with combining different dyes and fabrics, which has enhanced my knowledge of materials and helped me mix and match the entrant piece.” She was awarded a scholarship worth HK$20,000.

THEi students Jason LEE with his work “Coolie in Groan” and Grace YAU with her entry “The Seeker” won first and second runner-up places respectively and were awarded scholarships worth HK$15,000 and HK$10,000.

In tandem, THEi students made the mark in another local tournament. Formed by five fashion design students, CHAN Hang-wa, MA Shu-na, Jason LEE, CHAN Chung-kei, LI Sing and LUNG Ka-yi, their team Fivesss grabbed the overall championship of Project Campus 2016.

Over 100 teams from local universities took part in the competition, including The University of Hong Kong, The Chinese University of Hong Kong, The Hong Kong University of Science and Technology, Hong Kong Baptist University, Lingnan University, Hong Kong Shue Yan University and The Open University of Hong Kong. A total of ten teams were shortlisted and each team was required to compete in four rounds applying practical business know-how, which included carrying out market research and promotional activities for trendy brands. Finally THEi came away with the overall championship.

Contestants underwent four knockout rounds of planning marketing activities for separate brands in each round, including a well-known brand of travel bag, muscle toning machine, new trampoline venue and cosmetics. THEi students won out in two rounds, including the last round – promotion for a cosmetic brand – where they designed a mobile bicycle stall to promote the beauty products. Their ideas struck a chord with a lot of young women, who were attracted to stop by the stall to check out the attractively designed bikes. The judges found the design both creative and practical, testimony to the good grasp of marketing strategies for trending brands the THEi team displayed, alongside an outstanding innovative approach and market acumen.

CHAN Hang-wa said, “The competition required carrying out market surveys and promotional activities and the crafting of promotion literature. Equipped with what we learnt at THEi, we were able to think outside of the box and design various publicity events that saw us to the final victory.” The THEi team will be awarded a cash prize of HK$60,000 and other prizes in kind.

2016 Cotton Design Competition Co-organised by Cotton Incorporated and Sustainable Fashion Business Consortium, the competition aims to encourage creativity both in design and the use of cotton among the next generation of Chinese fashion designers.

Project Campus 2016
Project Campus 2016 was organised by Cosmopolitan magazine. The panel judges shortlisted ten teams from more than 100 to go on to the practical round, which incorporated a knockout competition. Between November 2015 and April 2016, the finalist teams were required to undertake various assignments including conducting market surveys, planning promotional activities, shooting short films and crafting publicity literature that put their creativity, flexibility and the ability to make timely decisions to the test.

The Technological and Higher Education Institute of Hong Kong (THEi)
The Technological and Higher Education Institute of Hong Kong (THEi) is a member of VTC Group. It offers vocationally-oriented degree programmes across three faculties: Design and Environment, Management and Hospitality, and Science and Technology. The programmes are offered in areas where the VTC has strengths, and which are also growth industries not only in Hong Kong but also across the region. They feature the synthesis of knowledge acquisition and practical applications that enable students to grow into professionally-competent graduates. With its strong links with industry partners, THEi provides students with a vital platform for enhanced development.
Website: www.thei.edu.hk

Media Enquiry:2836 1340
Students of the Bachelor of Arts (Honours) in Fashion Design programme of THEi swept the championship and first and second runner-up places of the 2016 Cotton Design Competition
Students of the Bachelor of Arts (Honours) in Fashion Design programme of THEi swept the championship and first and second runner-up places of the 2016 Cotton Design Competition
Champion Lorraine TAM designed a sports suit named “The Martials”, which won her a scholarship of HK$20,000
Champion Lorraine TAM designed a sports suit named “The Martials”, which won her a scholarship of HK$20,000
The team Fivesss won the overall championship Project Campus 2016
The team Fivesss won the overall championship Project Campus 2016
THEi students had to think out of the box when they designed and crafted a bike stall for street promotions
THEi students had to think out of the box when they designed and crafted a bike stall for street promotions