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Hong Kong Design Institute (HKDI) Media Lab Opening Ceremony Multimedia hub promoting local media creation development

3 November 2017

[Hong Kong| 3 November 2017] The HKDI Media Lab founded by the Hong Kong Design Institute (HKDI), a member institution of VTC, has formally opened on 3 November 2017 (Friday). Aligning with one of VTC’s vision, HKDI Media Lab aims to promote the integration of innovative ideas and media technologies, and so enhance collaboration between education, applied research, professional training and industrial application. The grand opening of the Media Lab is a part of VTC’s 35th Year Anniversary celebration.

Officiating guests of the ceremony included Director of Broadcasting LEUNG Ka-wing, VTC Deputy Chairman Professor Eric YIM, Principal of HKDI and IVE (Lee Wai Lee) Dr ONG Lay-lian, CEO of N Cam Nicolas HATCH, and Regional Manager Greater China of Vizrt Bernt Kare JOHANNESSEN. Addressing the audience, Professor Yim said as a cradle for design talents, HKDI has always nurtured professionals in the creative industry with the support of industry and different groups, to maintain Hong Kong’s competitiveness in the international community. The Media Lab promotes the integration of innovative ideas and media technologies, and so enhances collaboration between education, applied research, professional training and industrial application. The Media Lab has its own professional in-house design, ranging from 2D, 3D and even 4D motion graphics, to virtual reality (VR), mixed reality (MR), augmented reality (AR) and more professional designing services for design personnel to realise their boundless creativity.

The Grand Opening showcased collaborative works by HKDI researchers, teachers and students, including a 4D Interactive VR, MR and VR technology-enabled Interactive Virtual Aquarium, and 3D printing products. Film production is the main theme of the 4D Interactive VR Experience. Each player takes the role of director, boom operator, light technician and cinematographer respectively. Players can point on movie posters shown on the HKDI Design Boulevard with the given equipment, bringing up individual cinematic elements from that specific film for display. For example, when the cinematographer points the camera towards the poster, a clip about the cinematography of that particular film will be played. When all the players point their equipment at the same poster, the surrounding environment is transformed into a cinema and the finished product that combines individual elements will be shown. The innovative 4D Interactive Virtual Reality Experience explores the possibility of VR in future film development and encourages the industry to explore VR experiences beyond games.

Created by a group of HKDI teachers and students, the Interactive Virtual Aquarium utilises multimedia technology to outline different fish types. Visitors can touch the marine creatures on the screen and view additional information such as species, guidance for environmentally-friendly consumption of seafood, the common month of certain species’ appearance and their sizes – all presented to raise awareness about marine life protection. The project uses ultra-high-definition image processing technology to create a resolution that is four times higher than full high definition. Providing an optimal visual experience for visitors, this work also employs High Dynamic Range Imaging (HDR) to further enhance image clarity and colour processing. This project will be displayed at the International Culinary Institute (ICI), another VTC member institution, to enhance public awareness on environmentally-friendly seafood and local food ingredients.

Leveraging the AR technologies, the Media Lab helped produce the VTC 35th Anniversary Fundraising Concert earlier to combine the spatial and music as well as virtual reality and images to link up performers on the stage and the audience downstage. With this design innovation, the Lab has explored the supplement of creative technologies to concerts, TV programmes etc…for promoting the sustainable development of the local entertainment media. Meanwhile the interactive conduction wall is another collaborative venture with ICI, which explores, by means of electric conductive ink, interactive presentation formats other than the electronic screen. The technology can be applied to cloth and other materials like glass, wood and concrete, lending interactivity to traditional materials.

In addition to showcasing the works of faculty and students, HKDI has also invited several speakers to share their experiences in media design and creative development with the students, they are: Singer-songwriter Phil LAM, Backstage Tokyo Founder Satoru HIGA and new media art group Xceed Founder Mr Chris CHEUNG.

The Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning, including foundation design, communication design and digital media, fashion and image design and architectural, interior and product design. With a view to providing professional designers for the creative industries, it promotes the ‘think and do’ approach and encourages interdisciplinary thinking in its broad range of design programmes. HKDI maintains a strong network with industry and provides its students with essential practical experience enriched with cultural sensitivities and sustainability. Overseas exchanges are actively arranged for students to broaden their international perspective. The campus in Tseung Kwan O provides a creative, inspiring and vibrant learning environment for students. 

Website: www.hkdi.edu.hk

Media Enquiries: 2347 7171
Officiating guests of the ceremony include Director of Broadcasting LEUNG Ka-wing (fourth from left), VTC Deputy Chairman Professor Eric YIM (fifth from left), and Principal of HKDI and IVE (Lee Wai Lee) Dr ONG Lay-lian (first from left)
Officiating guests of the ceremony include Director of Broadcasting LEUNG Ka-wing (fourth from left), VTC Deputy Chairman Professor Eric YIM (fifth from left), and Principal of HKDI and IVE (Lee Wai Lee) Dr ONG Lay-lian (first from left)
HKDI Media Lab has in place a design department where different types of multimedia designs can be produced
HKDI Media Lab has in place a design department where different types of multimedia designs can be produced
Jointly developed by HKDI students and teachers, the Interactive Virtual Aquarium deploys multimedia technologies to depict the looks of common fish stock in Hong Kong, which are digitally animated to be presented to audience with the aid of interactive virtual screen in the format of digital cinema
Jointly developed by HKDI students and teachers, the Interactive Virtual Aquarium deploys multimedia technologies to depict the looks of common fish stock in Hong Kong, which are digitally animated to be presented to audience with the aid of interactive virtual screen in the format of digital cinema
Themed on film production, the 4D and VR experiences enable players to saunter in the HKDI Design Boulevard in the roles of director, boom operator, light technician and cinematographer to conjure up different parts of the plot in the virtual world
Themed on film production, the 4D and VR experiences enable players to saunter in the HKDI Design Boulevard in the roles of director, boom operator, light technician and cinematographer to conjure up different parts of the plot in the virtual world