Higher Diploma in Business Promotion and Event Management (21317)
Aims
  • Enable students to develop skills to function as para-professionals in business promotion and event management within commerce, industry and the public sectors;
     
  • Develop students' ability to plan and organize promotional activities/corporate events, and joint events with third parties;
     
  • Enable students to acquire other workplace skills relevant to the business promotion environment;
     
  • Enable students to collect and organize marketing and business data for marketing planning and control;
     
  • Achieve literacy in the use of business applications software to support marketing management and event planning
Syllabus
Year 1
  • Business Accounting
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  • Business Economics
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  • Business Information Analysis
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  • Business Putonghua
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  • Business Software Applications
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  • Creativity, Action and Service
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  • English and Communication
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  • Integrated Studies
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  • Marketing and Business Management
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    Year 2
  • Business English
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  • Business Law
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  • Chinese Communication
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  • Business Database Applications
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  • Business to Business Marketing
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  • Exhibition and Event Marketing
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  • Event Project Management
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  • Management Accounting and Finance
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  • Multimedia Communication
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  • Sales Promotion Management 
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    Year 3
  • Business Communication
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  • Customer Relation Management
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  • Dynamic Interpersonal Skills
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  • Electronic and Internet Marketing
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  • Integrated Marketing Communications Strategy
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  • Key Account management
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  • Marketing Psychology
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  • Sponsorship Management
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  • Effective Marketing Management
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  • Project
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    External Recognition
    The department is continuously seeking recognition and exemption with professional bodies and universities both in and outside Hong Kong to maximize graduates' opportunities for further academic and professional qualifications.

    Graduates can receive the following exemptions:

    • Open University of Hong Kong
      HDBPEM graduates are given advanced standing of 50% of credit points towards the bachelor of Business Administration BBA (Hons) in Accounting, BBA (Hons) in Business Information Systems, BBA (Hons) in Banking and Finance, BBA (Hons) in Corporate Administration and BBA (Hons) in Management

      •  
    • Leeds Metropolitan University of UK
      HDBPEM graduates can progress into a full-time, one-year top-up degree course leading to a BA(Hons) in Business and Management. The one-year top-up degree course is offered in IVE Chai Wan campus

      •  
    • University of Northumbria, UK
      HDBPEM graduates can progress into a part-time, two-year top-up degree course leading to a BA(Hons) in International Business Administration. The part-time, two-year top-up degree course is offered in IVE Chai Wan campus
       
    • Lincoln University
      Full-time Higher Diploma and Diploma graduates are granted credits or exemptions up to 16 subjects out of the standard 24 subject degree.
    Career Opportunities
    Graduates have a wide career choice in either the Business Promotion and/or Event Management field.
    • Business Promotion Career
      Marketing Trainee, Marketing Coordinator, Sales Coordinator, Marketing Communications Officer, Advertising Assistant, Account Executive, Marketing Executive, Major Account Executive
       
    • Event Management Career
      Event Coordinator, Project Coordinator, Event Assistant, Event Executive / Officer, Corporate Event Coordinator
    Entrance Requirements
    Applicants should have HKCEE Grade E or above in five subjects, including English Language (Syllabus B) Grade E / (Syllabus A) Grade C, and Mathematics; or a pass in the Foundation Diploma (Business/Technical) / Foundation Certificate (Business/Technical) / Project Yi Jin or equivalent.

    Mature Applicants
    An applicant whose age will be 23 or over by 1st September in the year of application may be considered.       Return to Course Information Page     Return to Course Page