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    Term Officer (Marketing)
    The Institute of Professional Education And Knowledge (PEAK)
     
    參考編號 : O/PEAK/TERM_OFF/10/19
     
    The Institute of Professional Education And Knowledge (PEAK) is a unit of Vocational Training Council responsible for the provision of in-service training and professional examination services.  More than 200 major companies have utilized its corporate training services.
     
    Major Duties:
    (a) To develop effective integrated marketing strategies for VTC’s in-service training programmes and services within budget;
    (b) To execute marketing campaigns and advertising plans across various channels, including events, student recruitment activities, digital, print and social media;
    (c) To maintain close communication with internal parties and external partners to ensure smooth implementation and delivery of marketing campaigns on a timely basis;
    (d) To prepare press release / advertorial and develop promotional contents;
    (e) To track the effectiveness of marketing campaigns and draft reports for evaluation and future planning;
    (f) To provide administrative support for promotional and marketing activities; and
    (g) To perform ad hoc tasks as assigned.
       
    Requirements:
    (a) A recognized degree or equivalent;
    (b) At least 2 years’ relevant work experience in marketing, communications or digital marketing;
    (c) Solid experience in digital marketing campaigns, including SEM, SEO, Google Ads, content management and social media marketing;
    (d) High proficiency in both written and spoken English and Chinese, proficiency in Putonghua will be advantageous;
    (e) Detail-minded, organized, able to work independently and under pressure;
    (f) Good interpersonal, communication, problem-solving and analytical skills; and
    (g) Strong knowledge of the digital and social media space, Google Analytics; and knowledge of Adobe Photoshop and Illustrator will be an advantage.
         
    Notes:
    (1) Shortlisted Candidates will be required to attend a written test in both English and Chinese.
    (2) The appointees may be required to perform duties outside normal office hours and/or different work locations.
    (3) Applicants are required to highlight their language proficiency (e.g. HKCEE, HKAL, IELTS, CRE, etc.) in their curriculum vitae.


    Application Procedures :
    A completed application form [VTC-1 (Rev. 1/2018)], together with a full curriculum vitae, should be sent to the Executive Assistant II (Recruitment), Institute of Professional Education And Knowledge, 9/F, VTC Tower, 27 Wood Road, Wan Chai, Hong Kong.  Please specify on envelope the post applied for.
     
    Closing date for application: 17 November 2019
     
    Applicants not invited for interview within 10 weeks from the closing date may consider their applications unsuccessful.
     
    The Council reserves the right not to fill the post(s).
     
    Personal data collected will be used for recruitment purposes only and will be destroyed 12 months after the completion of the recruitment exercise.


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