Press Releases

6 students of the Higher Diploma in Digital Music and Media course of the Hong Kong Design Institute (HKDI) beat more than thousand competitors and won the Overall Champion of the The Hong Kong Anti-drug Songwriting Contest 2011 on the strength of an adapted song called “Drug Addiction”. The students would have the opportunity to perform on the television to spread the anti-drug message to young people.
 
Apart from the Overall Champion, they also won The Best Ensemble of Open Age Group award and the Champion of the Best Lyric Writing. The HKDI was awarded the Top Ten Participating Schools Award as well. The final round and the prize presentation ceremony of the competition were held in the TVB City last Thursday (17 March). Highlights of the performances would be broadcast on the Jade Channel of the TVB.
 
The HKDI student band was called “Sound of Rookies” with TSE Hiu-sun as the vocalist, CHOI Tsz-man and YAU Yuk-pui on the guitar, LI Wing-wai on the bass and LAI Chun-wa on the drum. CHENG Wing-ho, the only female in the band, was the lyricist of the champion song, which also clinched the Champion of the Best Lyric Writing.
 
The competition was divided into 2 parts. Firstly, the competitors had to provide the new lyrics for an old song on the anti-drug theme. Secondly, the competitors had to stage a performance on the song for the interpretation prizes. The old song used by the HKDI students was “Fourteen Days” of Endy CHOW. CHENG Wing-ho, lyricist of the new song, said the tempo of the song was crisp and was of the Rock N’ Roll style, which appealed to young people. With a passion for composing lyrics, the imaginative Wing-ho put herself in the shoes of young people, and came up with the new song embodying the message of “Stand firm, knock drugs out”, with some of the words running like “keeping the head in the sand can’t solve the problem, think clearly, you don’t need to be addicted to anything, stand firm and keep drugs out. There is a bright path ahead, you shouldn’t ruin your future.”
 
During the performance, all members of the band contributed to the outstanding results earned. CHOI Tsz Man, the guitarist, attributed their victory to their passion for music and what they learnt at the HKDI on theory, instruments and arrangements.
 
The Hong Kong Anti-drug Songwriting Contest 2011 was co-organised by Hong Kong Youth Culture and Art Development Association, the China 21 Bureau, and Federation of Parent-Teacher Associations of Yau, Tsim and Mongkok Districts with a view to spreading to the public, in particular the young people, the anti-drug messages to arouse their awareness of the importance of anti-drug work in society.
 
The Hong Kong Design Institute (HKDI) is a member of VTC Group. HKDI was established in 2007 with the mission to be a leading provider of design education and lifelong learning. It brings together the strengths of design departments of the Hong Kong Institute of Vocational Education (IVE) to encourage synergy and interdisciplinary thinking in its broad range of design programmes. HKDI maintains a strong network with industry and provides its students with essential practical experience enriched with cultural sensitivities and sustainability. The brand new campus in Tiu Keng Leng opened in 2010 provides a creative, inspiring and vibrant learning environment for students.
 

Media enquiries: 2836 1869