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Faculty of Management and Hospitality
Self-financed Programmes

Bachelor of Arts (Honours) in Public Relations and Management

Programme code MH125105

Curriculum
Year 1 :
  • Public Relations Theory & Practice
  • Public Speaking
  • Business Management Fundamentals
  • Consumer Behaviour & Communication
  • Negotiating & Lobbying
  • Digital Storytelling for Public Relations 
  • Programme Elective 1
  • GE Core Module : Chinese 1
  • GE Core Module : English for Academic Studies 1
  • GE Core Module : Creativity & Innovation in Society
  • GE Core Module: Technology, Society & Work 
Year 2 :
  • Organisation Behaviour & Communication
  • Business Ethics & Law
  • Services Marketing
  • Marketing Research for Communication Professionals
  • Event Planning & Management
  • Brand Management 
  • Programme Elective 2
  • GE Core Module : Chinese 2
  • GE Core Module : Entrepreneurial Mindset
  • GE Elective Module 1
  • GE Elective Module 2
Year 3 :
  • Social Media Advertising
  • Customer Relationship Management
  • Integrated Marketing Communication
  • Crisis Management
  • Writing for Public Relations
  • MICE Business & Operations Management
  • Sports Media, Communication & Public Relations
  • Marketing Management
  • Programme Elective 3
  • Work-Integrated Learning (WIL)
  • GE Core Module : English for Academic Studies 2
  • GE Elective Module 3
Year 4 :
  • Reputation Management
  • Public Relations & Media Campaign Planning Management
  • Contemporary Issues in Public Relations & International Events Management
  • Strategic Communication Theory & Practice 
  • Career Development Project
  • Exhibition & Convention Production Events Management
  • International Events Impacts & Sustainable Development
  • Social Marketing & Public Opinion Management
  • Programme Elective Module 4
  • GE Core Module : English for Professional Purposes
  • GE Elective Module 4 
 (Students are also required to complete the Work-integrated Learning module before a Bachelor Degree is awarded.)