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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
This interdisciplinary programme marks a close collaboration between Business Administration Discipline (BA) and Design Discipline (DE), in particular the Communication Design and Digital Media Department of the latter (CDM/DE). It aims to equip students with skills and the ability to perform multidisciplinary tasks that are required by PR communication practitioners in response to the increasing use of digital/new media techniques for the public relations and mass communication industries in this new era. The program covers trade specific theories and knowledge PR and it nurtures students’ creativity and enthusiasm on the application of technology of media communication. Furthermore, the programme adopts dual-track learning approach by going through workplace training and receiving classroom teaching at the same time.
Graduates will be employed in any commerce, government, non-profit organizations, media organizations and entertainment businesses as Digital PR, Social Media Content Developer, Online Editor, Multimedia Executive, Multimedia Reporter, Marketing Communication & Advertising Officer, Event Promotion Officer, Blogger, and YouTuber, etc.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by Technological and Higher Education Institute of Hong Kong (THEi) (Year 3 entry to BA (Hons) in Public Relations and Management) and the following universities in collaboration with the School for Higher and Professional Education (SHAPE):
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Student membership of PRPA (Hong Kong Public Relations Professionals' Association)
Student membership of SMPTE (Society of Motion Picture and Television Engineers)