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 Faculty of Design and Environment
Self-financed Programmes

Bachelor of Arts (Honours) in Advertising

Programme code DS125101

Curriculum
Year 1 :
  • Advertising & Marketing Principles
  • The Language of Signs
  • Design Thinking
  • Media Aesthetics
  • Types & Images
  • Storytelling
  • Interface Design
  • Videography
  • GE Core Module : English for Academic Studies 1
  • GE Core Module : Chinese 1
  • GE Core Module : Creativity & Innovation in Society 
Year 2 :
  • Copywriting
  • Consumer Behaviour
  • Corporate Identity & Branding
  • Games & Interactivity
  • Media Morality
  • Visual Dynamics OR Animation OR Character Design for Branding
  • Interactive Advertising
  • Web Design OR Branding in the Movies
  • GE Core Module: Technology, Society & Work
  • GE Core Module : Entrepreneurial Mindset
  • GE Elective Module 1
Year 3 :
  • Design Studio - Communication Strategy
  • Design Studio - Advertising Strategy
  • Digital Marketing
  • Collaborative Project
  • Strategy in Human Senses OR Controversial Advertising
  • GE Core Module : English for Academic Studies 2
  • GE Core Module : English for Professional Purposes
  • GE Core Module : Chinese 2
  • GE Elective Module 2
Year 4 :
  • Dissertation 1
  • Design Studio - New Media Campaign
  • Design Management
  • Final Design Studio
  • Dissertation 2
  • Mobile and Social Media Advertising
  • Public Relations & Event Planning OR Green Propaganda
  • GE Elective Module 3
  • GE Elective Module 4
Remark: Students are required to take a Work-integrated Learning module upon completion of Year 1 and Year 2 curriculum.