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 Faculty of Design and Environment
Self-financed Programmes

Bachelor of Arts (Honours) in Advertising

Programme code DS125101

The following section presents the programme information offered in September 2019. Information of programmes to be offered in academic year 2020/21 will be announced in late November 2019.
Curriculum
Year 1 :
  • Advertising & Marketing Principles
  • The Language of Signs
  • Design Thinking
  • Media Aesthetics
  • Types & Images
  • Storytelling
  • Interface Design
  • Videography
  • GE Core Module : English for Academic Studies 1
  • GE Core Module : Chinese 1
  • GE Core Module : The Human Spirit 
Year 2 :
  • Copywriting
  • Consumer Behaviour
  • Corporate Identity & Branding
  • Games & Interactivity
  • Media Morality
  • Visual Dynamics OR Animation OR Character Design for Branding
  • Interactive Advertising
  • Web Design & Construction OR Branding in the Movies
  • GE Core Module : English for Academic Studies 2
  • GE Elective Module 1
  • GE Core Module : Habits of Scientific Thinking 
Year 3 :
  • Design Studio - Communication Strategy
  • Design Studio - Advertising Strategy
  • Digital Marketing
  • Collaborative Project
  • Strategy in Human Senses OR Controversial Advertising
  • GE Core Module : English for Professional Purposes
  • GE Core Module : Chinese 2
  • GE Elective Module 2
  • GE Core Module: Social Dynamics of Organisations
Year 4 :
  • Dissertation 1
  • Design Studio - New Media Campaign
  • Design Management
  • Final Design Studio
  • Dissertation 2
  • Mobile and Social Media Advertising
  • Public Relations & Event Planning OR Green Propaganda
  • GE Elective Module 3
  • GE Elective Module 4
Remark : Students are required to take a Work-integrated Learning module upon completion of Year 1 and Year 2 curriculum.