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Design Discipline
Self-financed Programmes

Higher Diploma in Advertising Design

Programme code DE124101

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
(Planned Places)
HKDI - 60
Average Result of Admitted Students in 2017 (Note 1)
14
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.
Programme Aims
This programme aims to be the top-of-mind higher diploma programme in advertising design that focuses on the balance between creativity and market need.

Richest possible learning experiences are provided for students who will become creative and competitive with transferable skills, cultural awareness, consumer insight and market acumen in advertising, digital marketing and brand promotions. Students will learn to create innovative advertising, integrated marketing communications, social and brand messages with greater consumer engagement, experience and participation with through-the-line media.

Students will apply creativity, persuasively and realistically by transforming big ideas into compelling messages that sell. Students are trained to become adventurous advertising creatives who are open-minded, playful, confident, compelling and competitive. They are encouraged to be observant, critical and responsive in the ever-changing and challenging world of advertising.

This programme is designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates can work from entry level to become :
Creative director, art director, copywriter, digital marketer, promotion and event manager, studio and production manager, brand manager, web designer, visualiser, digital designer, online advertising designer and social media executive.
Articulation
Graduates can pursue relevant degrees locally or overseas.

They are eligible to apply for admission to top-up degree programme offered by the following university in collaboration with the School for Higher and Professional Education (SHAPE):
  • Birmingham City University, UK: BA (Hons) Visual Communication (Graphic Communication)
    (Registration Number of Non-local Higher and Professional Education: 251236)
Graduates are eligible to apply for admission to top-up degree programme offered by Technological and Higher Education Institute of Hong Kong (THEi):
  • BA (Hons) in Advertising
Graduates can also apply for admission to relevant degree programmes of local universities. Some examples are :
  • The Chinese University of Hong Kong : BSocSc (Journalism and Communication), Advertising and Public Relations Stream
  • Hong Kong Polytechnic University :
    1. BA (Hons) in Communication Design
    2. BA (Hons) in Advertising Design
 
  • City University of Hong Kong : BA Creative Media
  • Hong Kong Baptist University : BCOMM (Hons) Programme (Public Relations and Advertising Option)
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Advertising Design offered by HKDI are highly recognised by professional bodies, advertising and design industries.

Graduates are eligible to apply for memberships of major design organisations, e.g. D&AD, Hong Kong Designers Association, HK4As, etc.
Notes
  1. Average result in 2017 refers to average score of the best 5 HKDSE subjects, including English Language and Chinese Language, of admitted students in 2017 for reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.