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Design Discipline

Higher Diploma in Fashion Branding and Buying

Programme code DE114304

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
(Planned Places)
HKDI - 90
Average Result of Admitted Students in 2017 (Note 1)
13
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview. Applicants are not required to show portfolio in the interview.
Programme Stream
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
  • Higher Diploma in Fashion Branding and Buying (Branding and Communication)
  • Higher Diploma in Fashion Branding and Buying (Buying and Retail Management )
  • Higher Diploma in Fashion Branding and Buying (Product Development and Sourcing)
  • Higher Diploma in Fashion Branding and Buying (Visual Merchandising)
The 1st semester is a common semester. Students will progress to the streams in the 2nd semester, subject to their stream choice, academic performance and study place availability of places in specific streams.
Programme Aims
Hong Kong is an international fashion business centre. Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
 
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.

This programme is designed to enable students to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communication, (2) buying and retail management, (3) product development and sourcing, or (4) visual merchandising.
 
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates may be employed in local and international fashion enterprises as brand management executives, fashion buyers, fashion event planners, fashion retail management, fashion journalists, product developers and visual merchandisers. Job scopes include brand management, marketing and communications, product development, trading and merchandising, visual merchandising and display design.
Articulation
Graduates can pursue relevant degrees locally or overseas.
 
They are eligible to apply for admission to top-up degree programmes offered by the following universityies in collaboration with the School for Higher and Professional Education (SHAPE):
For all streams:
  • The Nottingham Trent University, UK: BA (Hons) International Fashion Business (for graduates of all streams)
    (Registration Number of Non-local Higher and Professional Education: 251505)
For all streams except Product Development and Sourcing:
  • University for the Creative Arts, UK: BA (Hons) Fashion Promotion and Imaging
    (Registration Number of Non-local Higher and Professional Education: 252646)
Graduates can also apply for admission to relevant degree programmes of local universitiese. An example is :
  • Hong Kong Polytechnic University: BA (Hons) Scheme in Fashion and Textiles
Upon admission to relevant degree programmes, graduates can apply for credit exemption. The level of exemption will be considered on individual basis.
Professional Recognition
The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.
Notes
  1. Average result in 2017 refers to average score of the best 5 HKDSE subjects, including English Language and Chinese Language, of admitted students in 2017 for reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.