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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Students may choose one of the following streams so as to enhance professional knowledge and skills in specific areas:
Hong Kong is an international fashion business centre. Many international enterprises have set up regional offices in Hong Kong and their businesses have spread over the neighbouring countries. Renowned international fashion brands have also been developing their markets in Hong Kong and China in recent years.
The Fashion Branding and Buying consists of a wide range of activities in the spectrum of the whole supply-demand pipeline, including brand promotion, communications, editorial, product development, sourcing, marketing, retail buying, retail operations, visual merchandising and display design, etc.
This programme is designed to enable students to work in different areas of Fashion Branding and Buying. Emphasis will also be put on enriching students’ international exposure. Students will find the programme both practical and creative, through different learning experiences such as lectures, tutorials, projects, visits, competitions and industrial attachments. Broad knowledge and skills in fashion branding and marketing, trend analysis, global business environment, design, materials and technology form the core components of the programme from which students can select one of the specific study scopes in (1) branding and communication, (2) buying and retail management, (3) product development and sourcing, or (4) visual merchandising.
This programme is also designed with an emphasis on generic, language and communication training, whole-person development and workplace experience to better prepare students for further studies and employment after graduation.
Graduates may be employed in local and international fashion enterprises as brand management executives, fashion buyers, fashion event planners, fashion retail management, fashion journalists, product developers and visual merchandisers. Job scopes include brand management, marketing and communications, product development, trading and merchandising, visual merchandising and display design.
Graduates can pursue relevant degrees locally or overseas.
They are eligible to apply for admission to top-up degree programmes offered by the following universityies in collaboration with the School for Higher and Professional Education (SHAPE):
For all streams:
The Higher Diploma in Fashion Branding and Buying offered by HKDI is highly recognised by the industry.