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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
The programme aims to produce well-trained advertising, marketing and marketing communication personnel capable of providing professional services to enterprises.
Student's ability will be developed in three directions, namely, creativity, technical marcom skills and academic knowledge.
Graduates are competent to develop their career in the field of advertising, marketing and marketing communication. In advertising and PR firms, they can take up posts such as account executives, media executives, copywriters and junior designers. In the marketing and brand management field, graduates can be employed as marketing officers or brand executives who take charge of their own brand while liaising with advertising agencies.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
The programme has been recognized by Hong Kong Institute of Marketing. Students can join the Institute as Student Members and graduates are eligible to become the Institute’s Associate Member (AHKIM) upon applying for their membership.