|Duration of Study|
|Mode of Study|
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|Average Result of Admitted Students in 2017 (Note 1)|
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
The programme aims to produce well-trained advertising, marketing and marketing communication personnel capable of providing professional services to local and multinational enterprises. Student’s caliber will be developed in 3 directions, namely, (a) creativity, (b) professional techniques (such as commercial photography, graphic design, PR and event marketing); and (c) academic knowledge.
With a balanced curriculum plus an emphasis on generic and language training, whole-person development and workplace experience, the programme well prepares students for further studies and employment in the advertising, branding and marketing world after graduation.
This programme is equipped with an in-house photo studio, and the necessary facilities for student’s learning. Students are encouraged to use the equipment provided by the department, e.g., professional photographic, audio and visual facilities as well as the updated computing software and hardware, for classroom practice and industrial attachment.
Graduates may be employed in (a) advertising (b) marketing and (c) marketing communication fields at supervisory level. In advertising and PR firms, they can take up posts such as account executives, media executives, copywriters and junior designers. In the marketing and brand management field, graduates can be employed as marketing officers or brand executives who take charge of their own brand while liaising with advertising agencies. Graduates can apply for positions in a wide array of businesses including advertising, media and public relations, exhibition, wholesale, retail, hotel and catering, and effectively any public or private businesses that require an advertising, marketing and/or marketing communication function.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
The programme has been recognized by:
Hong Kong Institute of Marketing, students can join the Institute as Student Members and graduates are eligible to become the Institute’s Associate Member (AHKIM) upon applying for their membership.