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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
This programme aims to provide students opportunities to execute their ideas from trainings on event marketing strategy in real-life working environment. Participating in mega events or major exhibitions under Dual Track Scheme could equip students for event professionals.
eSports and Banquet management electives are provided to equip whose who want to become specialized event professionals.
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, wedding planning, and eSports production, etc.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
The programme is recognized by the Hong Kong Institute of Marketing. Students can apply for Student Member and graduates can apply for Associate Member (AHKIM).