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Business Administration Discipline
Self-financed Programmes

Higher Diploma in Event Marketing and Promotion

Programme code BA124020

Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
(Planned Places)
IVE (Chai Wan) - 30
IVE (Tsing Yi) - 60
Average Result of Admitted Students in 2017 (Note 1)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview.
Programme Aims
The aims of the programme are to provide students with professional knowledge and skills to effectively perform product and service marketing through events and exhibitions in market.
Students will have opportunities to execute their ideas from trainings on event marketing strategy in real-life working environment. Participating in mega events or major exhibitions under Dual-Track Scheme could equip students for event professionals.
Career Prospects
Graduates may take up entry level positions in a wide range of event marketing & management, both in private and public sectors. These include Marketing Trainee, Marketing Coordinator, Sales Coordinator, Marketing Communications Officer, Advertising Assistant, Account Executive, Marketing Executive, Event & Exhibition Marketer, Event Coordinator, Event Assistant, Event Officer, Customer Services Officer, Wedding Planner.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
  1. Coventry University, UK: BA(Hons) International Marketing
  2. Sheffield Hallam University, UK: BA (Hons) Business Management
  3. University of Northumbria at Newcastle, UK : BA (Hons) International Business Management
  4. University of Central Lancashire, UK : BA (Hons) Advertising and Marketing Communications
Professional Recognition
The programme is recognized by the Hong Kong Institute of Marketing. Students can apply for Student Member and graduates can apply for Associate Member (AHKIM).
  1. Average result in 2017 refers to average score of the best 5 HKDSE subjects, including English Language and Chinese Language, of admitted students in 2017 for reference only.
    (Scoring scale: 5**=7 points; 5*=6 points; 5=5 points; 4=4 points; 3=3 points; 2=2 points; 1=1 point)
  2. VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.