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Business Administration Discipline
Self-financed Programmes

Higher Diploma in Event Marketing and Promotion

Programme code BA124020

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Chai Wan)
IVE (Tsing Yi)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Applicants may be required to attend an interview.
Programme Aims
This programme aims to provide students opportunities to execute their ideas from trainings on event marketing strategy in real-life working environment. Participating in mega events or major exhibitions under Dual Track Scheme could equip students for event professionals.

eSports and Banquet management electives are provided to equip whose who want to become specialized event professionals.
Career Prospects
Graduates are competent to develop their careers in the fields of event marketing, event planning & production, exhibition, sales, public relations, marketing, advertising, marketing communications, wedding planning, and eSports production, etc.
Articulation
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA(Hons) International Marketing#

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
The programme is recognized by the Hong Kong Institute of Marketing. Students can apply for Student Member and graduates can apply for Associate Member (AHKIM).
Notes
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.