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Business Administration Discipline
Self-financed Programmes

Higher Diploma in Event Marketing and Promotion

Programme code BA124020

The following section presents the programme information offered in September 2018. Information of programmes to be offered in academic year 2019/20 will be announced in late November 2018.
Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
IVE (Chai Wan)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview.
Programme Aims
The aims of the programme are to provide students with professional knowledge and skills to effectively perform product and service marketing through events and exhibitions in market.
Students will have opportunities to execute their ideas from trainings on event marketing strategy in real-life working environment. Participating in mega events or major exhibitions under Dual-Track Scheme could equip students for event professionals.
Career Prospects
Graduates may take up entry level positions in a wide range of event marketing & management, both in private and public sectors. These include Marketing Trainee, Marketing Coordinator, Sales Coordinator, Marketing Communications Officer, Advertising Assistant, Account Executive, Marketing Executive, Event & Exhibition Marketer, Event Coordinator, Event Assistant, Event Officer, Customer Services Officer, Wedding Planner.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
  1. Coventry University, UK: BA(Hons) International Marketing
  2. Sheffield Hallam University, UK: BA (Hons) Business Management#
  3. University of Northumbria at Newcastle, UK : BA (Hons) International Business Management#
  4. University of Central Lancashire, UK : BA (Hons) Advertising and Marketing Communications#

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
The programme is recognized by the Hong Kong Institute of Marketing. Students can apply for Student Member and graduates can apply for Associate Member (AHKIM).
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.