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Business Administration Discipline

Higher Diploma in Digital Marketing

Programme code BA114034

The following section presents the programme information offered in September 2018. Information of programmes to be offered in academic year 2019/20 will be announced in late November 2018.
Duration of Study
2 Years
Mode of Study
Offering Campus(es) / Venue(s)
IVE (Lee Wai Lee)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) award upon successful completion of prescribed modules are eligible to apply for Higher Diploma Programmes.
  4. Applicants may be required to attend an interview.
Programme Aims
Through practical training and education in social media marketing, online promotion, data analytic, mobile app development and online store operations to nurture students to become professional digital marketers to cope with the emerging trends of the marketing field.
The programme encompasses Business, Information Technology and Design discipline elements, enabling students to grasp the essential skills in marketing, creativity and information technologies.  The curriculum is practical and up-to-date to meet the needs of the employment demands.  Advanced training facilities and equipment are used to enhance students’ learning in practical skills.

This programme has established partnership with e-commerce enterprises to offer related workplace attachment opportunities. 

This programme is designed with an emphasis on generic and language training, whole-person development and also offers workplace experience, local and oversea visits to business enterprises, seminars given by business leaders and professional mentorship to better prepare students for further studies and employment after graduation.
Career Prospects
Graduates can work as digital marketing executive, media sales executive, social media specialist, marketing officer, business consultant, and advertising & media account executive.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
  1. University of Central Lancashire, UK: BA (Hons) Advertising and Marketing Communications#
  2. The Open University of Hong Kong: BBA in Marketing
  3. The Open University of Hong Kong: BA (Hons) Business Intelligence and Analytics

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
Business Administration Discipline has established close relationship with industry partners and professional bodies to invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.