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Business Administration Discipline

Higher Diploma in Digital Marketing

Programme code BA114034

Duration of Study
2 Years
Mode of Study
Full-time
Offering Campus(es) / Venue(s)
IVE (Haking Wong)
IVE (Kwun Tong)
Entrance Requirements
Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Remarks :
  1. An "Attained", "Attained with Distinction (I)" and "Attained with Distinction (II)" in an HKDSE Applied Learning (ApL) subject (Category B subjects) are regarded as equivalent to an HKDSE subject at "Level 2", "Level 3" and "Level 4" respectively, and a maximum of two ApL subjects (excluding ApL(C)) can be counted for admission purpose.
  2. A "Grade D or E" and a "Grade C or above" in an HKDSE Other Language subject (Category C subjects) are regarded as equivalent to an HKDSE subject at "Level 2" and "Level 3" respectively, and one Other Language subject can be counted for admission purpose.
  3. Applicable to holders of Diploma in Vocational Education / Diploma of Vocational Education (DVE) (students admitted to DVE in AY2017/18 or before are required to complete prescribed further studies modules).
  4. Applicants may be required to attend an interview.
Programme Aims
This programme aims to provide students with practical training and education in social media marketing, online promotion, data  analytic , mobile app development and online store operations to become  professional digital marketers to cope with the emerging trends of marketing field.
Career Prospects
Graduates are competent to take up positions like digital marketing executive, media sales executive, social media specialist, digital media strategist , marketing officer, business consultant and advertising & media acount executive.
Articulation
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
  • Coventry University, UK: BA (Hons) International Marketing#

# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Professional Recognition
Business Administration Discipline has established close relationship with industry partners and professional bodies to invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.
Notes
VTC reserves the right to cancel any programme, revise programme title, content or change the offering institute(s) / campus(es) / class venue(s) if circumstances so warrant.