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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
Through practical training and education in social media marketing, online promotion, data analytic, mobile app development and online store operations to nurture students to become professional digital marketers to cope with the emerging trends of the marketing field.
The programme encompasses Business, Information Technology and Design discipline elements, enabling students to grasp the essential skills in marketing, creativity and information technologies. The curriculum is practical and up-to-date to meet the needs of the employment demands. Advanced training facilities and equipment are used to enhance students’ learning in practical skills.
This programme has established partnership with e-commerce enterprises Alibaba.com to offer related workplace attachment opportunities.
This programme is designed with an emphasis on generic and language training, whole-person development and also offers workplace experience, local and oversea visits to business enterprises, seminars given by business leaders and professional mentorship to better prepare students for further studies and employment after graduation.
Graduates can work as digital marketing executive, media sales executive, social media specialist, marketing officer, business consultant, and advertising & media account executive.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
Business Administration Discipline has established close relationship with industry partners and professional bodies to invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.