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Five HKDSE subjects at Level 2 or above, including English Language and Chinese Language; OR VTC Foundation Diploma (Level 3) / Diploma of Foundation Studies; OR VTC Diploma in Vocational Education / Diploma of Vocational Education; OR Yi Jin Diploma / Diploma Yi Jin; OR Equivalent.
This programme aims to provide students with practical training and education in social media marketing, online promotion, data analytic , mobile app development and online store operations to become professional digital marketers to cope with the emerging trends of marketing field.
Graduates are competent to take up positions like digital marketing executive, media sales executive, social media specialist, digital media strategist , marketing officer, business consultant and advertising & media acount executive.
Graduates can pursue relevant degrees locally or overseas. They can also apply for admission to the top-up degree programmes in Hong Kong offered by the following universities in collaboration with the School for Higher and Professional Education (SHAPE) :
# It is a matter of discretion for individual employers to recognize any qualification to which this course may lead. Please refer to the corresponding programme page in the website of SHAPE for the registered course no.
Business Administration Discipline has established close relationship with industry partners and professional bodies to invite guest speakers from various professions and arrange related workplace attachments for students to enhance their professional knowledge and employability.